Easy Access to E-Cigarettes to Augment South African E-Cigarette Market Growth

  

The South African e-cigarette market can take advantage of the shifting consumer preference toward alternatives from conventional cigarettes. This can be attributed to the rising number of people suffering from serious illnesses caused by tobacco consumption.

In the country, e-cigarettes are being sold as consumer products, resulting in their easy availability at retail outlets, kiosks, and shopping malls. Therefore, tobacco companies are investing in the development of next-generation vaping devices to lure the youth into buying these.

The e-cigarette market in South Africa is segmented by distribution channel, product, age group, and gender. Based on product, the categories of the market are t-vapor, cig-a-like, vape mod, and vaporizer.

Among these, the largest revenue share in the market was held by the vaporizer category due to the ability of such devices to produce dense aerosols, provide multiple flavors at a time, and low cost. In the forecast period, the highest CAGR is projected to be registered by the vape mod category.

The age group segment of the South African e-cigarette market is classified into 16–24, 25–34, 35–44, 45–54, 55–65, and 65+. In 2018, more than 55.0% of the value share was accounted for by the 16–24 and 25–34 age groups together. This can be credited to the immense popularity of e-cigarettes among the youth. In the forecast period, the highest consumption of these cigarettes is expected to be witnessed by the 25–34 age group.

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Therefore, the market for e-cigarettes in South Africa is awaiting a period of prosperity due to the increasing inclination of consumers toward these over traditional, tobacco-containing cigarettes.